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6 common demand response reduction strategies

Learn how businesses typically shift or reduce electricity usage during demand response events.

#1 Manufacturing
Power down machinery and equipment during peak events and shift activities to non-event time periods as possible. For example, a manufacturer may cut electricity consumption by stopping an assembly line and shifting production to a different time.
Shut off AC units completely or raise temperature points 5°F to 10°F in all air-conditioned spaces 10 to 15 minutes before the start of the event. Alternatively, pre-cool the building prior to the event by reducing the temperature and then turn off the units completely or raise the temperature before the start of the event.
#3 Lighting
Turn off as much lighting as possible. Turn off lighting in unoccupied areas and areas with natural light. For any areas that cannot be shut down fully, try reducing lighting by turning off every other row.
#4 Elevators
If there is more than one elevator, post signs in front of extra elevators and ask that they not be used. Only take elevators off line in accordance with building and safety codes.
#5 Generator
If running a generator, make sure it is engaged 15 minutes before the event start time and keep it operating 15 minutes after the event end time. Make sure the generator is fully fueled and that the transfer switch is properly engaged.
#6 Plug Load
Plug load should be turned off and unplugged as appropriate. This includes miscellaneous equipment like vending machines, photo copiers and dish washers.

Source: PJM Demand Side Response Operations: Market Activity Report: March 2018


A customer who asks about reduction strategies is expressing genuine interest. Move quickly to connect them with an energy expert for any detailed conversations about demand response programs and their specific potential savings.

How demand response works

Updated on September 14, 2018

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